Work Experience
Senior Marketing & Revenue Operations Manager
MediaValet (acquired by STG in April 2024)
August 2022 – November 2024
Remote
HQ: Vancouver, British Columbia, Canada
► Revamped Salesforce environment to streamline processes and data capture for 6+ teams, optimizing the system to work for the individuals, allowing for increased efficiency, and accurate reporting – paving the way for positive company growth.
► Deep dive into company tech stack of 15+ platforms (including Salesforce SalesOS and HubSpot/Marketo) to fully integrate and optimize platforms for improved UX, data collection, and reporting.
► Implemented and rolled out marketing CRM switch from Marketo to HubSpot, including full account set up and 6+ operational workflows for data maintenance, attribution, reporting, and email marketing, to be fully integrated with Tech Stack (including Salesforce).
► Provide operational support for 4+ teams, including CRM and ERP platform set up, data flow and integration, as well as maintaining clean data by deduping 350,000+ records.
Marketing Operations & Analytics Manager
Advantage Engineering Inc. (acquired by SyBridge Technologies in March 2022)
July 2021 – August 2022
Windsor, Ontario, Canada
► System Administrator (set up and maintain) for 2 CRM systems (Hubspot, Salesforce) including initial set up, all integrations across 4+ platforms (Zoominfo, Google Analytics, Data Studio, Google Tag Manager, Google Ads), data management and marketing campaigns.
► Website optimization to increase site performance (5x desktop speed), user experience (3x new users with 4x behaviour flow), and SEO score (from 50 to 86).
► Multifaceted marketing approach including email marketing, social media management, community engagement, content marketing, Google Ads (display and search campaigns, with optimization scores maintained 85+).
► Built expertise across manufacturing industry including 7+ processes, their applications, benefits, specifications, to compile all information into user-centric resources to assist sales and marketing.
Marketing Coordinator
Advantage Engineering Inc.
January 2021 – July 2021
Windsor, Ontario, Canada
Writer, Editor, Proofreader & Scientific Consultant
Freelance, Self-employed
Mar 2018 – Jan 2021
Windsor, Ontario
► Established scientist with 11+ years’ experience in writing and editing for a diverse array of mediums and audiences; including peer-reviewed publications, textbooks, governmental funding agencies, blogs, and general audiences.
► 5+ years’ experience in editing non-native English speakers’ written work, resulting in 8+ publications.
► Aided in the theory, development, and/or implementation of 20+ research projects as a consultant to scientists of varying levels – beginner, intermediate and advanced.
► I love the challenge of writing or editing for a targeted audience, to ensure the message is most relevant and of interest to the reader.
Chief Operating Officer ► Business | Strategist | People Manager | CRM Management | Email Marketing | Community
May 2020 – Jun 2020
Windsor, Ontario, Canada
► Virtual management 13+ employees, delegating tasks as needed, and supporting all to accomplish individual goals and responsibilities, ensuring both individual and company success. Effectively offer constructive feedback to employees to keep small situations from becoming big problems.
► Virtually manage 13+ internal and external team members, to support and engage 10,000+ members across 12+ virtual communities.
► Coordinate 19+ virtual events per month, including website updates, customer relationship management (CRM) email campaigns, PlusThis software integration, marketing ads and copy, booking webinar guests, update sales pages, creating and testing WooCommerce coupons, etc.
► Management of 200+ CRM Campaigns (InfusionSoft), as well as general maintenance of InfusionSoft account, processes, and 150,000+ contact list hygiene. Creating 4+ per month new campaigns and processes as needed.
► Training and overseeing Marketing Communications team on general social media engagement across 4 platforms, webinar promotions across 2 platforms, ManyChat messaging, overall company structure/organization, and 7+ weekly email broadcasts.
► Collaborating with sales team to ensure unification of information, and seamless company processes, assisting with customer support. And working with the Graphic Design team on new deliverables (webinar ads, waitlist ads, enrollment ads, etc).
Vice President Marketing ► Project Manager | People Manager | CRM Manager | Community Engagement
Cheeky Scientist
Feb 2020 – May 2020
Windsor, Ontario, Canada
► Customer relationship management (CRM) software expert, overseeing 200+ email campaigns, with 150,000+ contacts, ensuring email marketing was targeted and specific to contact’s interests and focus.
► Train new team members on virtual community engagement and member support of 10,000+ members across 11+ communities.
► Work with VP of program development to oversee new program material, ensuring new programs evolved on point/on brand, managing program recording files and quality of training.
► Coordinate 16+ virtual events per month, including website updates, customer relationship management (CRM) email campaigns, PlusThis software integration, marketing ads and copy, booking webinar guests, update sales pages, creating and testing WooCommerce coupons, etc.
► Oversee and create new CRM email campaigns (InfusionSoft or Keap), as well as general maintenance of InfusionSoft account, processes, and 150,000+ contact list hygiene.
► Working with sales team to coordinate all information in relation to customer sales, virtual events, customer support, etc.
► Working with Graphic Designer to develop new deliverables as needed (for 16+ virtual event ads, waitlist ads, enrollment ads, etc).
Marketing Manager ► Team Leader | Community Engagement | People Manager | Project Manager
Cheeky Scientist
Oct 2019 – Jan 2020
Windsor, Ontario, Canada
► Updating 4+ email marketing campaigns to 20,000+ contacts per month, plus the accompanying social media marketing, leading to 50+ new members per campaign.
► Virtually supporting 7000+ members in private community, and training new team members on member engagement, to ensure brand consistency.
► Managing social media manager and content manager personnel, to continue building audience with consistent branding, as well as sending weekly emails, all aspects of campaigns, etc), and some business strategy (how everything fits together). As well as strategies for ManyChat messaging.
► Assisting in coordinating Radio Show podcasts – booking 3+ internal guests per episode, organizing episode resources for seamless execution and post-show processes.
► Working with Project Manager on program maintenance, to ensure 10+ programs were well organized, up-to-date and easily navigatable for members. As well as the Graphic Designer to develop new deliverables for podcasts, webinar ads, waitlist ads, enrollment ads, etc.
Program Manager | Engagement Manager
Cheeky Scientist
Oct 2018 – Sep 2019
Windsor, Ontario
► Enhancing the delivery of professional development resources among 1000s of associates and across 3+ public forums.
The primary focus of Team Cheeky is, now and always, to better the professional lives of PhDs.
► Assist in engaging 5,000+ associates to successfully pursue their professional dreams with positive and constructive guidance through their job search.
► Aiding academics to accurately present themselves as successful industry professionals, breaking down the barriers of the stereotypical ‘PhD nerd’ who is incapable of interacting amongst people, the result being 1+ associate per day to successfully transition into their goal industry role.
► Daily support provided to all associates:
- Switch from an academic to industry mindset, leading to succinct presentation of their personal brand to industry professionals
- Introduce associates to business acumen so they can join industry and speak the language
- Guide associates to both see and present their experiences and skills from an industry perspective
Career Consultant
Cheeky Scientist
Jul 2018 – Sep 2018
Windsor, Ontario
Working as part of a positively collaborative team, all of Team Cheeky is focused on:
► Assist in engaging 5,000+ associates to successfully pursue their professional dreams with positive and constructive guidance through their job search.
► Aiding academics to accurately present themselves as successful industry professionals, breaking down the barriers of the stereotypical ‘PhD nerd’ who is incapable of interacting amongst people, the result being 1+ associate per day to successfully transition into their goal industry role.
► Daily support provided to all associates:
- Switch from an academic to industry mindset, leading to succinct presentation of their personal brand to industry professionals
- Introduce associates to business acumen so they can join industry and speak the language
- Guide associates to both see and present their experiences and skills from an industry perspective
Research Scientist ► Research | Project Manager | People Manager | Writer | Editor | Mentor
Michigan State University
Jun 2014 – Apr 2018
East Lansing, Michigan
Center For Microbial Ecology
► Developed and managed 3+ projects aimed at isolating microorganisms (or their genes) capable of using a toxic compound (dibenzo-p-dioxin) as their sole carbon and energy source.
► Supervised, trained, and mentored 7+ undergraduate students who assisted in research. 5+ presented work at MSU’s University Undergraduate Research and Arts Forum (UURAF) or another forum.
► Literature synthesis and review (various indexing/electronic databases: Medline PubMed, Web of Science, Science Direct, Google Scholar, etc).
► Manuscript preparation: 8+ peer-reviewed publications, Maintenance of laboratory staff and equipment.
► Molecular biology techniques (DNA extraction, Restriction digests, molecular cloning, PCR, sequencing, etc).
► Microbiology (culture bacteria, prepare media and other solutions, aseptic technique, isolation of novel degraders, conjugation, etc).
► Data analysis.
Research Scientist ► Research | Project Manager | Development
Michigan State University
Jun 2013 – May 2014
East Lansing, Michigan
Biochemistry and Molecular Biology
► Investigated the residues of Escherichia coli DnaC that are essential for binding single stranded DNA.
► Utilized site directed mutagenesis analyses to determine essential interacting residues between E. coli DnaB and DnaC proteins, two key players in DNA replication.
► Literature synthesis/review (various indexing/electronic databases).
► Molecular biology techniques (molecular cloning, PCR, Restriction Digests, etc), Protein biochemistry (Protein purification, HPLC, Column Chromatography, DNA binding assays, etc).
Research And Teaching Assistant
Louisiana State University
Aug 2007 – May 2013
Baton Rouge, Louisiana
Biological Sciences
► Research focused on the characterization of the DedA membrane protein family in Escherichia coli. Work consisted of generating multiple mutants of E. coli, in which there are eight DedA protein family members.
► Gave numerous presentations to various audiences (scientific and general audiences).
► Literature synthesis/review, Molecular biology techniques (P1 Phage, PCR, Restriction Digest, DNA extraction, Sequencing, etc), Microbiology (Aseptic techniques, Growth curves, Mutant generation, etc).
► Laboratory Instructor
2007, 2009/2010
-Introductory Biology Laboratory, BIOL 1208/1209
2012/2013
General Microbiology Laboratory, BIOL 2051
-Instruction in the field of microbiology, aseptic techniques, culturing and identification of microorganisms
Field and laboratory assistant
Agriculture and Agri-Food Canada
Sep 2005 – Jul 2007
Harrow, Ontario
► Soil Biochemistry and Soil Analytical Services
-Soil and gas sampling; soil extraction; soil and water analysis using TRAACS analyzer
► Field Crops
-Preparing and planting field crops (i.e. wheat)
► Weed Ecology
- Assisting in the harvesting, quantifying, and evaluating of field crops/vegetables in relation to herbicide treatment
Customer Service Representative
Tim Hortons
2001 – 2006
Windsor, Ontario
Summer Student (FSWEP)
Agriculture and Agri-Food Canada
May 2002 – Aug 2004
Harrow, Ontario
► Vegetable Crops Production
- Planting, harvesting and grading of vegetables; measuring tomato soluble solids using a refractometer.
Research Assistant/Student worker
University of Windsor
Sep 2003 – Apr 2004
Windsor, Ontario
► Plant metapopulations: wetlands, invaders, and rarities
- Collect, quantify and sort samples, as well as acquire journal articles through multiple electronic sources
Reservist
Canadian Armed Forces | Forces armées canadiennes
Nov 1997 – Jan 2001
Windsor, Ontario
► Military Band –> Bass guitar, though not while marching!
► CPR and First Aid training
Volunteer Experience
Chair ► People Manager | Project Manager | Brand Developer | Marketing | UX Research
Michigan State University’s Postdoctoral Association (MSU-PDA)
May 2015 – Apr 2017
► The MSU-PDA is a volunteer based organization that focuses on postdoctoral research associates of Michigan State University aiding in the professional development, as well as personal growth, while pursuing one’s career.
►Engage and motivate 20+ volunteers from university, across various disciplines, focused on the personal and professional advancement among peers.
► Implemented and oversaw numerous subcommittees; resulted in 3+ monthly and 2+ annual events, such as professional networking luncheons and resource fairs, social gatherings of varying ventures, and professional development seminars to assist individuals in achieving their dreams.
► Continued to build the MSU-PDA brand across institution through email marketing and social media to increase awareness of organization’s mission and activities.
Meetings Committee, Keynote and Plenary Speakers subcommittee member
National Postdoctoral Association
Mar 2016 – Feb 2017
► Sub-committee teleconferenced monthly to organize and plan professional mentors and/or leaders for annual meeting.
► Sessions were geared towards both postdoctoral scholars and postdoctoral office personnel.
► Moderated session with 2 presenters and an audience of ~300, resulting in a successful workshop where all individuals furthered their knowledge on organizational behaviour.
Meetings Committee, Innovation in Action subcommittee member
National Postdoctoral Association
Mar 2015 – Feb 2016
► Sub-committee communicated monthly through teleconferencing, and successfully organized 6 workshops geared towards professionals at different phases of postdoctoral affairs.
Member at large
Michigan State University’s Postdoctoral Association (MSU-PDA)
May 2014 – Apr 2015
► The MSU-PDA is a volunteer based organization that focuses on postdoctoral research associates of Michigan State University; aiding in the professional development, as well as personal growth, while pursuing one’s career.